What more can we say about the Tesla Cybertruck that hasnt already been said? Its awesome, its ugly, its interesting, it will work, it wont work weve said and heard it all. But, theres something that you havent heard quite yet, and thats the cold hard fact that neither Tesla nor Elon Musk did any market research before designing and developing the Cybertruck. This is about as risky as it gets for an automaker, and its probably a big reason why models like the Mercedes X-Class just couldnt cut the mustard.