Ram has finally broken the silence on its electrification strategy. At a time when electrification is taking over the pickup truck segment by storm, Ram had been awfully quiet on this subject. There are a lot of new automakers in this segment who are looking to take on the Big Three players with electric pickup trucks. Ford and Chevy are also working on them, but what about Ram? We didnt know so far, but now we do. Ram has said that it is very much in the game, but has different view of timing and adoption rates. Is this a smart move or will Ram pay for being a late entrant to the market?