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Cadillac to Shift from Luxury Brand to EV Brand - Can it Serve as Both?

By info@topspeed.com (Robert Moore)
Theres no denying that GM has been floating through turbulent waters lately, missing the mark just a bit at every turn. It wasnt that long ago that the Chevy Silverado failed miserably at a Red Wings Game and the brand has been a little slow to keep up with its main competitors. More recently, the brand killed off its prized plug-in hybrid, the Chevy Volt, but it does have huge plans to introduce as many as 20 new electric models by 2021. Thats a lot of EVs in just a couple years time. So, what is the brand going to do? A Reuters report pins the once-famed luxury brand, Cadillac, as GMs new leader in its EV onslaught that has yet to get off the ground. This begs the question: As a luxury brand (and believe me, I use that term lightly these days) that has been affiliated more with the senior population than 20- and 30-somethings, can it rebrand itself as an electric manufacturer thats geared toward the younger population without losing the luxury aura that the brand is supposed to have?

http://feeds.topspeed.com/~r/topspeed/~3/ykhGWGc-v5k/cadillac-to-shift-from-luxury-brand-to-ev-brandcan-it-serve-as-both-ar184180.html

 

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