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Opinion: The Lotus Evija is a Big Mistake for the Brand

By info@topspeed.com (Robert Moore)
The Lotus Evija, a 1.7 million ($2.1 million at current exchange rates) all-electric hypercar, has just been announced, and Im already wondering just WTF Lotus is thinking. Sure, it probably has a lot to do with Geely backing the brand now Lotus actually has some money to play with but were talking about a brand that has been selling $50,000 - $120,000 cars for years. Were talking about a company that posted its first self-proclaimed profit in years back in August of 2017. And, were talking about a company that hasnt presented an all-new car in more than a decade (hello Lotus Evora) and has managed to soldier on by building random and slightly more potent versions of existing cars. Yet, here we are looking at a $2 million Lotus. This just doesnt seem like the right move, and I have good reason why.

http://feeds.topspeed.com/~r/topspeed/~3/nnHqiEF8LAw/opinion-the-lotus-evija-is-a-big-mistake-for-the-brand-ar186050.html

 

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