Gateway Classic Cars of San Antonio/Austin is excited to present this bold and heavily customized 1950 Mercury Coupe, finished in a sinister matte black that gives this legendary lead-sled an unmistakable presence. Few classics represent the early custom car movement like the 1949"1951 Mercury, and this build takes that heritage to the next level with a full high-end custom transformation blending vintage style with modern performance and comfort.
This Mercury features a chopped, channeled, shaved, and frenched body, creating a low, smooth, aggressive profile true to classic custom culture. It rides on a Cadillac front clip, including a 1975"1976 Cadillac DeVille front clip setup, giving it modernized underpinnings and improved drivability. The exterior is finished with a 1953 DeSoto grille, 1950 Buick headlight assemblies, and 1959 Cadillac taillights, combining some of the most iconic design elements from multiple eras of American styling.
Power comes from a Cadillac 500 CID (BB500) V8, delivering massive torque and a deep, commanding rumble, paired with an automatic transmission for effortless cruising.
Inside, the cabin has been fully updated with 2022 BMW seats, a 1960 Chevrolet Impala dash with Dakota digital gauges, a billet steering wheel, and a Quick Silver shifter. Comfort and usability are enhanced with a Vintage Air Super Gen II system, power windows, power locks, remote door poppers, and suicide-style wipers.
Entertainment is handled by a P. L.Z. double DIN radio with JBL speakers, while air-assisted shocks with compressor support help maintain ride quality with its aggressive stance. It rides on American Racing aluminum wheels wrapped in Road Hugger tires for a perfect mix of classic hot rod style and modern road manners.
This 1950 Mercury Coupe is a true one-off custom build, combining chopped custom bodywork, Cadillac V8 power, and a carefully curated mix of vintage and modern components. It is bold, detailed, and built to stand out anywhere it goes.
For more information, call 830-283-3060 or email sanantonio@gatewayclassiccars.com. You can also visit us at 679 Holcan Dr, Suite 105, New Braunfels, TX 78130.
